Case Study: SmartBudget​
Overview
SmartBudget is a financial management app tailored to simplify budget tracking, enhance savings, and foster collaboration. Designed for individuals and groups, SmartBudget helps users achieve their financial goals with ease and clarity. The project emerged from a desire to address the challenges faced by users in managing finances effectively, especially those struggling to keep track of expenses, collaborate on shared budgets, and visualize their financial progress.
Problem Statement
Managing finances can be overwhelming, especially for individuals juggling multiple income sources, shared expenses, or saving goals. Existing apps often lack intuitive design, collaborative features, or comprehensive insights, leaving users’ frustrated and unmotivated to stay consistent.
Goal
- Simplifies budgeting and expense tracking.
- Encourages saving through goal-oriented features.
- Enhances collaboration for shared budgets.
- Provides actionable insights to empower users in making informed financial decisions.
User Research
Competitor Analysis: Analysed top financial apps to identify gaps and opportunities.
- Difficulty Tracking Expenses
- Lack of Collaborative Features
- Overwhelming Interfaces
- Motivational Elements Missing
- Insights Desired
Design Process
- Empathy Mapping
- Ideation
- Wire framing
- Prototyping
Features
- Dashboard
- Expense Tracking
- Savings Goals
- Collaboration
- Insights & Reports
Visual Elements
The visual elements including colour palette, typography, and components were carefully chosen to align with the app's theme. These elements work together to create an intuitive and visually cohesive experience that supports users in managing their budgets effectively.
Impact and Reflection
SmartBudget empowers users to take control of their finances effortlessly. The intuitive design and actionable insights motivate users to maintain financial discipline, collaborate effectively, and achieve their goals.